Project
Proposal
By:
Eliana Hajicosta, Lawrence Hills-Walters and Arfa Shah
Site’s Purpose
This semester the task is to create an interactive
website which is unique in content and utilizes different programmes in order
to create an engaging and fun experience. We have decided to continue on from a
site completed last semester by one of our group members because we feel that
the foundation is there and all we have to do is improve it by including more
interactive and engaging content. The aim of the website is to present a
contemporary feel to a travel website. We have taken the basic model found in
many travel blogs such as http://theworldwelivein.tumblr.com or
http://tinywrld.com and looked at them carefully. We want allow users to feel a
sense of togetherness with other users and to also allow the user to send in
their own images to be displayed on the website so that travellers all over the
world can relate to each other's experiences. The theory underpinning our
website is Marshall McLuhan's suggestion that the world has become a
"global village" and that because of advancements in technology,
people are more aware of one another even if they live in different parts of
the world and are able to interact with one another by a simple click of a
button. We want our users to feel that they can experience different cultures
and attractions just by logging onto our website.
Software, Equipment and Locations
We will mainly be filming in Kingston Town Centre and
Kingston University. We will use a professional Canon camera, a tripod, a boom
microphone to prevent unnecessary sound interference. The camera is the most
vital piece of equipment as it will display the development of the project at
all stages of production. We plan on using a variety of
Media such as video animation, themes, images and hyperlinks. The most
important software we will be using is WordPress. WordPress is not only a free
web template hosting service; it is an open source for blogging. We decided to
purchase a domain name so that we more creative control in regards to layout,
content and colours. We will also use Adobe Photoshop to create our website
logo and banner. During the post-production stage of our project, we will use
Adobe Premiere Pro for editing our footage and also for creating our stop
motion animation to make our home page more interactive and eye-catching. Adobe
After Effects will be used for special effects such as “Masks”, “3D Effects”
and “Shape Tools” after we have edited our videos using Adobe Premiere Pro.
Site Content & Demographic
We aim to present a stylish and youthful feeling
website to audience of university goers. The age range we hope to reach should
be between 18-30, however to narrow it down further 20-25 is where we see the
majority of our audience coming from. The content of the site will consist of
3-4 (main) pages. We would to like create a welcome page that consists of a
simple stop motion animation. We took inspiration from fashion houses such as
Prada or Louis Vuitton who have previously done similar animation showcasing
the season's highlights. We believe it is integral to keep the website light by
giving users the option to simply browse. Pictures paint a thousand words so we
will have a photo page. This may seem self-explanatory however keeping in
tradition of the contemporary we wish to put our own flair on it. We would like
to have a page for the people. On this page we wish to have surveys of top
destinations for fields like (skiing, adventure, sun and fun). We also want to
interview individuals and asking them to explain their best experiences abroad.
We want to edit the videos to that they are stylish and relevant. The aim is to
make our users submit their own interviews in hope that we upload them.
Project Timeline
Pre-Production:
This stage will include research of various travel
sites in order to analyse the basic elements of a travel site and brainstorm
the positives and negatives of these sites. We will also take the time to
gather images of the locations we want to use, purchase a domain name, have the
basic layout set up and a filming schedule. All of these stages will be found
on our individual blogs. We aim to finish the pre-production by 18th February.
Production:
This stage will involve inputting the content onto the
website, developing the logo and website banner, filming and creating the stop
motion animation simultaneously. We aim to finish this stage by March 5th.
Post-Production:
At this stage we will be editing the footage and
inputting it onto our website, adding the final pictures onto web pages and
adding the final touches to the website. We will also present the website to
our target audience and ask them to fill out a questionnaire. We aim to finish
the website by 15th March.
Group roles:
Eliana: Creative Designer
Lawrence: Editor/Creative Designer
Arfa: Project Manager
